Privacy and Cookie Policy

UPDATED: January 1, 2020

Mud Pie, LLC and its affiliates (collectively, “Mud Pie”) respect your concerns regarding your privacy. This Privacy Policy discloses the privacy practices for mudpie.com, any associated websites and official social media sites (collectively, the “Sites”).

This Privacy Policy describes the types of personal information we collect, how we might use that information and who we might share that information with.

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/privacy-laws. Specifically, this Privacy Policy includes references to the California Consumer Privacy Act (“CCPA”) which provides California residents with certain rights, including rights to request access to and deletion of personal information. To learn more about these rights visit https://oag.ca.gov/privacy/ccpa.

This Privacy Policy describes how you can contact Mud Pie to ask us to access, change, not use or delete your personal information and discuss any questions you might have regarding your personal information or our privacy practices.

INFORMATION COLLECTION, USE AND SHARING

Information We Collect and How We Collect It

You may elect to provide personal information (including your name, date of birth, street address information, zip code, phone number, other contact information, and payment information) through the Sites. In addition, you may provide such personal information by, filling out forms on Sites, including contact us forms, damage claims, credit applications, or as part of sweepstakes and drawings.

When you purchase Mud Pie products on the Sites, Mud Pie will ask for information including your name, billing and shipping addresses, email address, phone number and payment information. This information is used to process your purchase, confirm your order and deliver your purchased items. If you provide Mud Pie with permission to do so, Mud Pie might also use your contact information to communicate with you about products, services and promotions. If you make a purchase through this website, our third-party payment processor service providers may also collect billing information, such as your first and last name, email address, phone number, credit card or debit card number, and billing and shipping addresses. If you make a purchase over the phone, we will collect this personal information and share it with our third-party payment processor service providers.

My Account

You may choose to register a customer account on the Sites. In order to register a customer account, we ask for information such as your name, email address, phone number, zip code and birth date.

Mud Pie Wholesale Accounts

If you operate a retail business, you may use the Sites to apply to create a wholesale account. Please note that approval or disapproval of any wholesale account shall be in Mud Pie’s sole discretion. As part of the wholesale account application, we ask for information such as the company name, “doing business as” designation, business type, full name of the applicant, email address of the applicant, Tax ID/Employer Identification Number for your business, url or website address for your business, and number or years in business. In addition, we ask for your billing and shipping information, including billing and shipping contact name, phone number, billing and shipping address and zip code.

From Social Media Sites

We may collect information from you if you use social media applications or websites in connection with this website, or that allow you to share information with Mud Pie. For instance, if you use social media platforms or networks in connection with our website (i.e., to log into an account, purchase products, or to share purchases, products, and other content with your friends and followers on social media), we may collect the information that you share with us, or that those social media platforms or networks share with us. We may collect aggregate, non-user specific data from social media platforms such as site referrals from Pinterest, Instagram. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.

Information Collected Through Automation

We obtain certain information by automated means when you visit our website, such as through cookies, web beacons, and web server logs. The information we collect in this manner includes the IP address of the device you use to connect to the internet, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, dates and times of website visits, and the pages accessed. By collecting this information, we learn how to best tailor our website to our visitors and understand what products and services you might prefer. We, along with others (such as our service providers) may collect personal information about our visitors’ online activities over time and across third-party websites.

We use “cookies” on the Sites. Cookies are pieces of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site. We use cookies to measure activity on the Sites and determine which areas and features of the site are the most popular. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies.

Certain pages on the Sites contain web beacons. Web beacons are used for internal purposes, such as to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We also retain service providers who use web beacons to assess the effectiveness of our email communications and learn what pages our visitors viewed. Our service providers may utilize Web Server Logs for troubleshooting

We use information collected through these automated means for purposes such as (i) customizing our users’ visits to our Sites, (ii) delivering content tailored to our users’ interests and the manner in which our users browse our Sites, and (iii) managing our Sites and other aspects of our business.

We also may use third-party web analytics services, such as those of Google Analytics, to measure the effectiveness of our advertising and determine how visitors use this website. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and ZIP code from which our visitors come and the IP addresses of our visitors’ computers. To opt out of aggregation and analysis of data collected through Google Analytics, please click here.

Interest-Based Advertising

We may collect information about your online activities on our website to provide you with advertising about products and services targeted to your specific interests. We also may obtain information for this purpose from third-party websites on which our ads are served.

You may see certain ads on other websites because we may work with advertising partners to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users. These partners may track your online activities over time and across websites by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.

Personal Information Collected Over the Last Twelve (12) Months

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months: